Dr. Adrian Sargeant - Donor Retention - Bloomerang

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Adrian Sargeant is the Robert F. Hartsook Professor of Fundraising at the Lilly Family School of Philanthropy at Indiana University. Sargeant is also Professor of Nonprofit Marketing and Fundraising at Bristol Business School (UK) and an Adjunct Professor of Fundraising at the Australian Centre for Philanthropy and Nonprofit Studies, Queensland University of Technology, Brisbane, Australia.

A foremost authority in the domain of nonprofit marketing and fundraising, Sargeant's knowledge will fuel the donor retention best practices and reporting features of the Bloomerang software. His work on donor retention and loyalty has been funded by the Economics and Social Research Council, the Aspen Foundation, Indiana University, the Association of Fundraising Professionals and the Institute of Fundraising.

Most recently Professor Sargeant developed the UK's new National Occupational Standard for Fundraising, specifying the skills and knowledge required of fundraisers working in a variety of different roles within the profession.

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