Prime Your Donors with the Jedi Mind Trick

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Amy Eisenstein
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Asking for a major gift is easier when it's posed as an answer to the question, "how can I help?" In other words, when you prime your donor for an ask. Your goal is to lead your donor to ask you the question: "how can I help?" To do that, try using this fundraising Jedi Mind Trick -- it will take much of the pressure off of you when you ask them for a gift.


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MASTERING MAJOR GIFTS

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NICK FELLERS INTERVIEW

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