Seth Godin’s Marketing Secrets to Launching a New Business

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What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000? What are Seth Godin’s marketing secrets?

Louis Grenier asks Seth Godin to come up with a business idea on the fly, walk us through how he would launch an online business with $1,000, and market it to success within 3 months. Join us as he shares his wisdom and marketing secrets to launching a successful business from the ground up.

- Full podcast episode and show notes: https://everyonehatesmarketers.com/seth-godin-marketing-secrets/
- How Seth Godin Would Launch a New Business With $1,000 And 90 Days to Spare: https://medium.com/the-mission/seth-godin-new-business-5-step-fdb354988c23

Topics discussed:

- Choosing a small niche target audience
- Creating and promoting valuable free content
- Building trust to generate leads and create profit
- Consumer culture and why everybody hates marketers
- Advice and resources for overwhelmed marketers

Resources:

- Purple Cow by Seth Godin
- Permission Marketing by Seth Godin
- Kevin Kelley – kk.org
- The Cathedral and the Bazaar by Eric Raymond
- Penguin Magic
- Scientific Advertising by Claude Hopkins
- Ogilvy on Advertising by David Ogilvy
- The War of Art by Steven Pressfield
- The Art of Possibility by Rosamund and Benjamin Zander

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